Todd Heisler/The New York Times
The New York Times is reporting that hundreds of people (across the US) turned up a to a series of casting calls for a reality TV show based on contemporary artists for BRAVO and to be produced by Sarah Jessica Parker. Of the hopefuls that turned up 13 finalists will be announced and one artist will win "a gallery show, a cash prize and a sponsored national museum tour". It is a little surprising to note that representation by a high level gallery is not part of the prize, although no specifics have been confirmed. This could be similar to the response the technical and skill based reality shows such as Project Runway and So You Think You Can Dance received where industry people were extremely skeptical until a few season in. The prizes therefore often increased once the show had proved itself and become reputable. It will be great to see how the contestants will be tested and surely that in itself will create some interesting TV.
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